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February 20, 2019

A trademark registration grants the owner an exclusive right to use their mark in connection with the goods and services listed in their registration. The path to achieving this legal protection in the US takes 6 months in a straightforward case where no legal issues a...

January 17, 2019

The lesson here is simple: no matter how well-known your brand is or how reputable your law firm is, basic rules broken lead to catastrophic losses*.

Trademark juggernaut McDonald’s lost registration of one of its most famous trademarks in the European Union because the...

January 15, 2019

If you're a brand owner and someone is squatting a domain with your brand name in it, possibly even linking to your competitors, you need to stop that yesterday.

The Uniform Domain Name Dispute Resolution Policy (UDRP) process can get your domain from a cybersquatter in...

January 3, 2019

Use of trademarks is an area where U.S. trademark law differs from many other jurisdictions. The general rule is that a mark must be in use as a trademark in order to acquire and maintain trademark rights, although there are some exceptions to this rule. This article s...

December 27, 2018

Trademark registration - legal and branding advantages.

Give you an exclusive right to a brand name. Owning a trademark registration in your brand will allow you to exclude any business from using a brand that is similar to yours in the same industry. This exclusivity g...

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How McDonald’s lost its BIG MAC trademark in Europe and what we can learn from it

January 17, 2019

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